Water purification industry in China has entered a golden period of development; the pace of development can be described by leaps and bounds. Now it is a good opportunity to cut into the water purifier market. However, challenges are with opportunities. It will encounter a variety of challenges in the water purification industry. Only through these challenges, it can enable enterprises to gain a firm foothold in the fierce competition.
The opportunities and challenges are both exist in water purifiers industry. With the growing water pollution in China, as well as the continuous improvement of people’s health awareness, water purifier gradually be known and accepted more and more with people. At present, China’s water purification technology has been very mature and begin to build across the country water purifier brand shop, prompted the water purifier continued to develop in depth. At the same time, due to intense competition of solar, cabinets and bathroom, the market becomes saturated, profits also declined significantly. The many merchants predictable switch to the water purification industry, led to the development of the water purification industry. Although there are a lot of opportunities in the water purification industry, but it also has a great challenge. Our water purifier development time is very short, many companies do not have their own core technology, and there is a gap with foreign brands. In addition, the lack of state regulation of the water purification industry has also led to a lot of water purifier business difficult. Therefore, our water purifier industry has a bright future, but the road is bumpy.
With the rapid development of home water purifier market, this market is no longer a professional water purifier companies alone. Some of the world’s leading water purifier companies have cross-industry in the domestic construction production base, which would facilitate and stimulate each other, learn from the development, jointly fought side by side in the water purification field. After several rounds of turnover, when many entrepreneurs and industry professionals talk about the water appliance industry today, can often be heard they take water appliances industry with the home appliance industry5 to 10 years ago for comparison. Then, in what kind of state that China’s total water appliance industry is currently, what change he was undergoing?
The first is the game theory of the specialization and diversification. The single route meets resistance, diversified development trend undoubtedly become new business profitability. These diversifications include product diversification, brand diversification, channel diversification and market diversification. Diversification can defuse the risks and seize opportunities. And professional can develop core competencies and achieved a high position in the market. Diversified attack on all fronts, in every aspect of the force is very weak. And professional path dependence may cause loss of development opportunities.
The second is the e-commerce became bathroom enterprises emerging channels. With consumer groups increasingly prefer online shopping, more water household electrical appliance enterprises to open up in the stable development of the traditional channels to network channels. By virtue of the advantages of lower network operating costs, high efficiency, fast and easy to promote, they get a good sales performance.
The third is the transfer of a second-tier market.
The fourth is the environmentally friendly minimalist the intelligent lead the market. �The future development of the core brand is marketing and product development.�
The fifth is the big brands vying for market share, smaller brands will gradually die.
Established for more than ten years, Huizhou Xin Wei Li Plastic Products Co., Ltd. is a Hong Kong individual proprietorship, which mainly produces all sorts of blister plastic packaging products, for instance, PVC, PP, PET, PS, anti-static and electric conduction environmental protection products. Our products include: home water purifier, water purifier system, blister packing, Blister Tray, PP hollow sheet. We are the professional enterprise that is producing and processing the 450 tons blister plastics with powerful technology and complete devices for a long-term. Our main clients have GPI, GPE, GPB and Sony and more. We will make all efforts to serve the clients sincerely adhering to the purpose �Quality First, Credit First�.